Privacy Notice

Effective Date: May 12, 2026

At Surouriory, operated by Hongkong Sily Shipping Limited, protecting customer privacy and maintaining data integrity are fundamental to our store operations. This Privacy & Data Protection Policy details how we gather, process, and secure personal information collected when you browse our storefront and explore our home collections, including Dining Essentials, Home Storage, and Bath Essentials.

1. Categories of Collected Personal Data

To deliver a smooth shopping experience, we collect specific information during your store visits:

  • Directly Provided Details: Personal identifiers such as your full name, shipping and billing addresses, email address, and phone number submitted during account registration or checkout.
  • Payment & Financial Data: Financial transactions are processed strictly through encrypted, PCI-compliant payment gateways. Surouriory does not store raw credit card numbers or security codes on local servers.
  • Automated Device & Usage Telemetry: Non-identifiable technical data collected automatically via cookies and tracking pixels, including your IP address, browser type, operating system, and storefront navigation patterns.

2. Purpose of Data Processing

We process collected data exclusively for necessary operational purposes:

  • Order Fulfillment & Logistics: Processing payments, arranging global delivery, and sending shipment tracking updates for your home purchases.
  • Storefront Optimization: Analyzing interaction trends to refine our product offerings, website layout, and overall user experience.
  • Customer Communication: Delivering essential transactional notices and sending opt-in promotional updates regarding new product arrivals.
  • Fraud Prevention & Security: Monitoring store activity to detect unauthorized transactions and protect consumer security.

3. Data Security & Encryption Standards

  • Data Encryption: All sensitive information transmitted between your browser and our store is secured using standard Secure Socket Layer (SSL) encryption technology.
  • Access Control: Customer data access is strictly restricted to authorized personnel subject to binding confidentiality agreements.
  • Payment Security: Financial data processing adheres strictly to PCI-DSS security guidelines to prevent unauthorized access to payment details.

4. Third-Party Data Sharing & Analytics

We do not sell, rent, or trade your personal information. Data is shared only with trusted service partners essential for store operation, payment processing, marketing attribution, and order fulfillment. Our storefront integrates with key analytics and advertising partners to measure performance and deliver relevant advertisements:

  • AppLovin (Axon): Machine learning advertising and conversion tracking (AppLovin Privacy Policy).
  • Meta Platforms: Social media integration and performance measurement (Meta Privacy Policy).
  • Google Services: Search indexing, traffic reporting, and store analytics (Google Privacy Policy).

5. Cookies & Tracking Technologies

Our storefront utilizes functional and analytical cookies to:

  • Maintain items in your shopping cart during checkout sessions.
  • Gather aggregated traffic metrics via core platform analytics tools.
  • Deliver tailored product suggestions through advertising partners like AppLovin.

You may adjust or block cookie preferences through your web browser settings at any time, though doing so may impact certain website features.

6. Minors' Privacy Protection (COPPA) Surouriory operates as a retail venue designed for adult consumers. We do not knowingly solicit or collect personal information from children under the age of 13. If we discover that personal data from a minor has been gathered inadvertently, we will promptly delete it from our systems.

7. California Online Privacy Protection Act (CalOPPA) In compliance with CalOPPA:

  • Visitors may browse our storefront anonymously prior to placing an order.

  • A direct link to this Privacy Policy is permanently accessible in our website footer.

  • Our systems acknowledge and honor web browser "Do Not Track" (DNT) signals.

8. European Privacy Rights (GDPR)

 For users located within the European Economic Area (EEA), you possess specific rights under the General Data Protection Regulation, including the right to access, correct, export, or request the deletion of your personal data. To submit a request, contact us at support@surouriory.com.

9. California Resident Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to request disclosure of the specific categories of personal information we collect and process. While Surouriory does not sell personal data for monetary payment, sharing data with marketing networks like AppLovin for targeted advertising may qualify as a "sale" or "share" under California law. You reserve the right to opt out of cross-context behavioral advertising at any time.

10. Security Incident Procedures

In the event of a verified security incident affecting your personal data, Surouriory will notify impacted users via email within 7 business days of confirmation and post a general notice on our website if required by applicable regulations.

11. Marketing Communications (CAN-SPAM Act)

All promotional email correspondence dispatched by Surouriory complies with commercial messaging standards:

  • Sender identities and subject lines clearly reflect the content of the email.
  • An explicit, functional "Unsubscribe" link is included in every marketing email.
  • Opt-out requests are processed promptly.

12. Corporate Entity & Contact Details

For questions, privacy requests, or regulatory inquiries regarding this policy, please reach out to our team using the contact details below:

  • Brand Name: Surouriory
  • Operating Corporate Entity: Hongkong Sily Shipping Limited
  • Registered Office Address: Room 413, 4/F, Lucky Centre, 165-171 Wan Chai Road, Wan Chai, Hong Kong
  • Customer Support Email: support@surouriory.com
  • Direct Phone Line: +1 (320) 317-8799